REAL SIMPLE | 2019-2023
The digital identity for Real Simple was built to be sophisticated but welcoming and have a modern, clean aesthetic. The brand was aimed to be the go-to source for practical, useful and clever solutions to make every aspect of your busy life easier.
Examples of Brand Identity below.
Role
Creative Director, 2021-2022
Sr. Art Director, 2019-2021
Awards + Nominations
2022 Webby Awards, Nominee, Spotless, video
2022 Folio: Eddie and Ozzie Awards, Honorable Mention, The Post-COVID Home: How the Pandemic Has Made Us Rethink Everything
2022 Folio: Eddie and Ozzie Awards, Winner, Money Confidential, Podcast
2020 Webby Awards, Nominee, Mother's Day: Best Mom Advice from Users, Social Campaign
Social Identity
Video & Photoshoots
Simple Beauty Video Series: Identity mockups for a series on Beauty products reviews and tutorials. Art Direction: Caitlin-Marie Miner Ong. Creative Direction: myself.
Simple Fitness Video Series: Identity mockups for a series on Fitness tutorials. Art Direction: Caitlin-Marie Miner Ong. Creative Direction: myself.
Identity mockups for Real Simple's TikTok branding: Art Direction, Video Production and Hosting talent: Caitlin-Marie Miner Ong. Creative Direction: myself.
Photo Art
Illustrations + Infographics
Editorial Packages
Women & Wealth | 2022
Editor: Amelia Edelman | Creative Director: Myself | Art Director: Alice Morgan | Designers: Kailey Whitman, Mehroz Kapadia
Get It Done Virtual Home | 2022
Editor: Mickey O'Conner | Creative Director: Myself | Art Director: Caitlin-Marie Miner Ong | Designers: Kailey Whitman, Corinne Mucha
