JENNAIR, A WHIRLPOOL BRAND | JUNE 2023-PRESENT
In my role I lead a combination of work — from digital design, to UI/UX enhancements, to higher complexity product launches where I partner closely with clients, strategists, studio teams, developers and other creative partners. I oversee and develop creative that’s relevant to the customer at each touchpoint of their journey, utilizing strategic and data-driven insights to inform design decisions. I present creative work and ideas in a client-facing role with a blended narrative of visual storytelling.
ROLE
Associate Creative Director of Design
Slimtech™ Insulation
SUMMARY:
In 2023 my team was tasked with creating marketing assets to support the launch of Whirlpool Corporation's SlimTech™ technology launched on select JennAir® Column refrigerators. This insulation is the first vacuum insulated structure technology brought to the North American market. This technology represents a significant step forward in refrigeration technology, which has long relied on polyurethane foam for insulation. The materials used also have the potential to be recycled.
PROJECT 1: Slimtech™ Table Top Demo for Consumer Electronics Show
Create a prop that is easy to read and interact with for brand stakeholders that shows off the technological innovation and key RTBs. Design and 3D modeling, using Adobe Dimension, were created within a tight event deadline and according to production guidelines from an external prop creation studio.
TEAM: Julia Bohan and Agnes Skrabacz, Design | Melissa Redder, Copy
PROJECT 2: Slimtech™ Introductory Video
My team was tasked to create a launch video that introduces SlimTech™ technology in the. I illustrated the video’s storyboard, frames seen below, working closely with the Copy Creative Director and that was given to an outside CGI House that created and animated the final video with our review and collaboration.
TEAM: Julia Bohan, Design | Melissa Redder, Copy
A Sample of the Illustrated Video Storyboard
