PARENTS | 2019-2022
During the time my team and I worked on Parents the digital branding was focused around being playful, bold and friendly. The brand's mission was to provide trustworthy advice and a supportive community as parents raise the next generation of confident and compassionate kids.
Examples of Brand Identity below.
Role
Creative Director, 2021-2022
Sr. Art Director, 2019-2021
Awards + Nominations
2022 Folio Eddie Award, Winner, Teens are in a Mental Health Crisis—Here's How Parents Can Help
2021 Folio Eddie Award, Winner, Anti-Racist Curriculum: How to Talk to Your Kids About Black History
2021 Folio Eddie Award, Winner, Project Mental (Un)Load: We Need to Talk About the Unspoken Burdens of Parenthood
2020 Folio Eddie Award, Nominee, American Birth Story: Maternal Health is a Public Health Crisis, Here's Why
4 Youth Activists Speak Up for the Earth, and Out On Climate Change | 2022
Sample of some of the designs the Design team created photo background for editorial stories feature art and social quotes focused around the Teen Climate Crisis spotlight.
Pride Content Program | 2021
Sample of some of the designs the Design team created photo background for editorial stories feature art and social quotes focused around Pride month.
Photo Art
Social Identity
Illustrations + Infographics
Video
Special Editorial Packages
SPECIAL FEATURE STORY
Pregnancy Week by Week
ART DIRECTION: JULIA BOHAN-UPADHYAY | DESIGN: JULIA BOHAN-UPADHYAY | ILLUSTRATIONS: JULIA BOHAN-UPADHYAY, CAITLIN-MARIE MINER ONG, EMMA DARVICK, YEJI KIM
SPECIAL FEATURE STORY
Imagining Success: Empowering Black Children to be the Heroes of Their Own Stories Through the Art of Photography
VISUAL EDITOR: JILLIAN SELLERS
PHOTOGRAPHY: KAHRAN AND REG BETHENCOURT, CREATIVESOUL PHOTOGRAPHY
ART DIRECTION: JULIA BOHAN-UPADHYAY
DESIGN: EMMA DARVICK
In collaboration with Parents Visual Editor Jillian Sellers I art directed a feature written by and featuring the photographic work of CreativeSoul Photography.
SPECIAL FEATURE STORY
Black Fatherhood is Infinite
VISUAL EDITOR: JILLIAN SELLERS
PHOTOGRAPHY: JULIEN JAMES
ART DIRECTION: JULIA BOHAN-UPADHYAY
DESIGN: CAITLIN-MARIE MINER ONG
In collaboration with Parents Visual Editor Jillian Sellers and photographer Julien James I helped art direct the presentation of the photographer's photographic and documentary work for the website and Parents Instagram account.
SPECIAL FEATURE STORY
LGBTQIA+ Guide
VISUAL EDITOR: JILLIAN SELLERS
ART DIRECTION: JULIA BOHAN-UPADHYAY
DESIGN + ILLUSTRATIONS: CAITLIN-MARIE MINER ONG, KAILEY WHITMAN, YEJI KIM, EMMA DARVICK