BETTER HOMES & GARDENS | 2019-2023
The digital identity for Better Homes & Gardens was built to be bold, colorful and welcoming. The brand was aimed to inspire women to live a better, more beautiful, and colorful life. A go-to resource for home ideas, food and recipes for everyday and special occasions, and garden know-how.
Examples of Brand Identity below.
Role
Creative Director, 2021-2022
Sr. Art Director, 2019-2021
Awards/Nominations
2022 Folio: Eddie and Ozzie Awards, Winner, 100th Anniversary Content
2019 Webby Awards, Nominee, Extra Sweet IGTV series
Editorial Packages
Asian American Pacific Islander Content Program | 2021
The Design team created photo background for editorial stories feature art, ecommerce art, social quotes and the site banner focused around AAPI month.
Pride Month Editorial | 2021
The Design team created photo background for editorial stories feature art, ecommerce art, social quotes focused around Pride month.
Beauty Awards | 2021
Art Direction: Julia Bohan | Photo Illustrations, Design: Caitlin-Marie Miner Ong, Kailey Whitman, Yeji Kim, Emma Darvick | Main Photo: Peter Ardito, Stylist: Wendy Schelah
Trailblazers & Trendsetters: 11 Black Creatives Defining Style, Culture | 2021
Art Direction: Julia Bohan | Design: Caitlin-Marie Miner Ong, Yeji Kim, Emma Darvick
Photo Art
The Walmart x BHG team commissioned our team to design a logo and a series of ecommerce photo treatments for site and social marketing the Better Homes & Gardens line of products at Walmart. The series is called 'One Thing, Many Ways.'
See Examples Below:
Ecommerce and Editorial Photo Art Below:
Social
Illustrations + Infographics
10th Anniversary Better Homes & Gardens Stylemakers
Art Direction: Julia Bohan, Design: Emma Darvick, Caitlin-Marie Miner Ong, Visual Editor: Casey Oto
Design: Julia Bohan-Upadhyay, Photo treatments: Emma Darvick
Design: Emma Darvick
Design: Emma Darvick
Design: Emma Darvick
Instagram Designs: Emma Darvick
Design: Caitlin-Marie Miner Ong