Martha Stewart Living
For Martha Stewart Living I was tasked with updating the brand in two ways: creating a new color palette and curate what fonts the digital design team used from the print magazine.
The color palette I created would be used for editorial designs, illustrations, social, and video. I created the palette in collaboration with the print magazine's Creative Director, inspired by the magazine's photography.
The fonts were a paired down selection of what is used in print.
Partial color palette shown here.
Pinterest Designs: Yeji Kim
Ad Designs: Julia Bohan-Upadhyay
The new color palette and fonts were meant to align the digital brand closer to the print magazine for easier brand recognition.
Instagram Designs: Yeji Kim