Martha Stewart Living

For Martha Stewart Living I was tasked with updating the brand in two ways: creating a new color palette and curate what fonts the digital design team used from the print magazine.

The color palette I created would be used for editorial designs, illustrations, social, and video. I created the palette in collaboration with the print magazine's Creative Director, inspired by the magazine's photography.

The fonts were a paired down selection of what is used in print.

Partial color palette shown here.

Pinterest Designs: Yeji Kim

Ad Designs: Julia Bohan-Upadhyay

The new color palette and fonts were meant to align the digital brand closer to the print magazine for easier brand recognition.

Instagram Designs: Yeji Kim

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